Checkout Page

In this book you’ll learn:

How to determine what kinds of headlines make you want to open an email—and what kinds trigger your delete button finger.How to apply this analysis to opening sentences and email textWhy carelessness in your personal emails can seep into how you compose a business emailWhy poor punctuation, grammar, and spelling can turn off your target—with many examples of how to do it rightWords that draw in your readers and words that turn them offHow to design a sales email for maximum positive impact.